Travel Blog SEO for 2023 – Tips on How to Increase Your Traffic?

Blogging Tips & SEO

Travel Blog SEO

Last Updated on: May 16, 2024 

If you have found this page, then in all probability you already have a travel blog and now looking forward towards growing your blog. The most important aspect of growing your website and attracting traffic is Search Engine Optimization or SEO. Whether you are a newbie or a seasoned blogger, the concept of SEO is quite vital. In this article, we have put together the ultimate travel blog SEO tips, tricks and a few strategies that will help increase your website traffic. These practices are something that we have learnt over time and have applied to our blog with success. So if you want to know more about travel blog SEO tips, then read on!

If you are yet to start your travel blog, we recommend you reading our step by step guide on how to start a travel blog.

To be honest, the world of SEO is huge and is always evolving. And travel blog SEO is not quite the same as SEO of e-commerce sites or tech or finance websites. While researching for SEO tips for blogs, we came across great content and advice. However, mostly these contents were related to general blogging. There was hardly anything specific for travel blog SEO. So we read, researched and put our learning into practice. This blog is specifically targeted towards travel blogs, so that you do not have the problems we faced. All these travel blog SEO tips given below are tried and tested by us.

What is Search Engine Optimization?

As per Moz, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

There are actually two sides of Search Engine Optimization (SEO) – the technical component and ‘on-site’ component. Technical component is more about control in the backend of your blog. Onsite SEO is related to the content you are writing and how you are writing it.

Technical SEO is quite important and plays a very important part in when building your website as well as increasing traffic to your site.  Here, we have covered the most important travel SEO trends and practices this year in 2023.

Travel Blog SEO Tips for 2023

1. User and Search Intent

2023 is the time to focus on user and search intent.

Search Intent or User Intent is the main goal a user has while typing a query in Google or any other search engine. And satisfying the search intent is Google’s primary goal. Content that does not match search intent will not rank.

To match Search Intent, you have to do Keyword research. Each keyword you use has search intent.

It is imperative that keyword research is one of the most important aspects of travel blog SEO. The keyword can be one word, a phrase or multiple words.

For travel blogs, a search is usually related to a travel guide or things to do in Place X or an Itinerary of Place X. It can also be a packing list or activities to do or even a city tour guide.

The better your content can match the search intent, the better chance it has to rank in Google. So the first step is to recognize the search intent of your target keyword.

Let me give you an example.

Let’s say you have returned from a trip from Myanmar, and you want to write about it. And you take the keyword as “Myanmar”.

It is obvious that “Myanmar” is quite a common keyword and the intent of the user is not clear with this keyword. Even if you use a keyword such as “Myanmar Travel” or “travel to Myanmar”, you will have a tough time ranking it to the first page of Google.

What you need to do is create content that gives the searcher’s exactly what they are looking for.

For travel blogs, it is a tad bit difficult for exact search intent. But keywords such as “One week Myanmar Itinerary” or “Myanmar Budget Travel Guide” definitely have a better chance to rank.

Search Intent and User Intent for Travel blog SEO

Re-optimize old content for search intent

Search intent is not only for new content. You can tweak and change your old contents to make it better. This will also boost your on-page SEO.

For example, we tweaked one of our old content keeping search intent in mind. And it ranks on the first page in Google.

2. Core Web Vitals

Core Web Vitals are a set of factors that Google considers important in a webpage’s overall user experience. According to Google, Core Web Vitals are going to be one of the most important ranking factors in 2023. Core Web Vitals includes the following:

  • How quickly and smoothly your web pages load?
  • How quickly the webpage becomes responsive to users?
  • Is your website mobile friendly?
  • How safe is your website?
What is Core Web Vitals

Technically Core Web Vitals consists of 3 parts.

Largest Contentful Paint (LCP) : This is how long a page takes to load from the point of view of an actual user.

First Input Delay (FID): This measures the time taken for a user to actually interact with your web page.

Cumulative Layout Shift (CLS): This is the measure of how stable is your page as it loads.

Core Web Vitals Stats

How to improve your Core Web Vitals?

The steps to improve your Core Web Vitals depend on your website and platform. To find Core Web Vitals, go to Google Search Console and click on “Core Web Vitals”.

See how your pages perform and try to remove the poor URLS. In short, you have to make your poor URLs zero. Google penalizes poor URLs much more than it actually rewards the good ones.

One of the steps to improve Core Web Vitals is to improve website speed and load time. You can do that by using a light weight theme and by compressing the image size on your pages.

However, page speed is not the only factor to improve Core Web Vitals, user experience (UX) is equally important.

3. Google Passage Ranking

This is an interesting feature from Google. In October 2020, Google had announced the concept of this new search technology. In this feature, Google ranks specific sections from a page (passage) independently.

As per Google, this feature will affect almost 7 percent of search queries. This is quite a huge number!

Google Passage Ranking

How does Google Passage Work?

As you understand, Passages will allow Google to rank specific parts of a Page, and not the entire page.

Google will now consider the relevancy of a specific section of the page instead of the relevancy of the entire page.

Having said that, google will keep on evaluating entire pages. So on-page SEO, UX signals, backlinks and other ranking factors. The difference being that a single page now has more chances to rank, provided the page is properly optimized and organized.

So what you need to do is to divide your pages into distinct sections. And each section should relate to a specific topic.

Because Google might now take each section as a mini web page. Why miss out?

4. Optimize for Featured Snippets

Have you seen the short snippets of texts that appear at the top of Google search results? Yes, that is the featured snippets. And it gets a lot of clicks.

In short, featured snippets are important to drive traffic to your website and thus important for your travel blog SEO.

Google Featured Snippet

How to optimize for featured snippets?

1. Find opportunities for featured snippets

Keyword research is the first step here as well. Find keywords that you already rank for. And then find out keywords that have Featured Snippets.

You might think why find keywords that I already rank for? According to Ahrefs, 99.58% of all Featured Snippets are from pages that rank on the first page for that term. So if you are not on the top 10, you might as well forget about ranking in the featured snippet.

2. Add Snippet Bait

Snippet Bait is a block or paragraph of 40-60 words that usually provides answers to the questions asked in the search engine.

3. Type of Featured Snippet

There are different types of featured snippets that Google shows for a search query. The various forms of featured snippets are:

  1. Paragraph
  2. Numbered list
  3. Bullet list
  4. Table
  5. Video

Select your keyword and find out what type of snippet will work the best for you.

5. E-A-T

Google E-A-T

Once upon a time, we used to work a lot on getting backlinks. While link building is still important for Domain Authority, today Google evaluates a website based on Expertise, Authoritativeness and Trustworthiness, E-A-T in short.

E-A-T had always been a part of guideline, but of late, it has become an important ranking factor.

In short, you have to be an expert and have authority in your field.

As travellers, we are quite sure you have the authority in certain places or types of travel. It is better to write about what you have confidence in. If you are a backpacker, then most of your content probably should focus on backpacking and tips related to it. I personally think this part is easier for travel bloggers.

Secondly, your travel blog must have a proper about page, easy to find contact page, privacy policy and terms of services. Author byline on every article, though not mandatory, but is important to create trustworthiness.

Finally, it is a great boost to your E-A-T if you get cited by other trusted websites. 

6. Work on your Mobile SEO

Mobile SEO

In 2022, the focus is more on mobile SEO. According to the latest data, the percentage of global mobile traffic in the first quarter of 2022 is 55% as opposed to 42% in desktop devices. And mobile usage is expected to grow.

So, ensure that your content and website performs well from a mobile perspective. The use experience (UX) in mobile sites is a big travel blog SEO factor in 2023.

The key is in simplicity. Keep your focus on improving the mobile site experience of your users.

7. Video Content for Travel Blog SEO

Video content is surging now. You might have noticed more video snippets in your search queries. With a travel blog, visual representation is definitely a big boost.

We recommend embedding video content in your blog posts. Generally, video content significantly improves the bounce rate of your page.

We also could not resist the lure of the advantages of a YouTube Channel.

We have recently started our channel and it would mean a world to us if you for travel and lifestyle contents.

A few more Quick Travel Blog SEO Tips

Long Form Content

Gone are the days of 500 word articles. Today longer content appeals to Google’s E-A-T Guidelines. Travel blog content of 2000-2500 words is the standard today and the trend is now towards 2500-3000 words.

Having said that, do not fill your content with junk just to have a 2000 word article. If your content deserves fewer words and you can express your authority and expertise in less than 2000 words, it is all good.

Benefits of long form content in terms of SEO

Use Emotions in Titles

Emotional Titles have a relatively higher chance of CTR. But too much use of “Power Words” in titles can also reduce clicks. In short, searchers like to click on compelling Titles, but they are also wary of Click baits.

Write a Meta Description on every page

Meta description is one of the major factors that compel users to click on your travel content. Make sure your Meta description tags are original and to the point. Just imagine yourself to be the one searching for the topic. Would you click on the web page after reading the meta description? If yes, then you are good to go.

This simple step can increase your CTR by 6%.

Include your keyword in the Travel Blog URL and Title

This is a simple step. Use your keyword in the URL of your page and also in the Title Tag. Research has shown that Keyword rich URLs get more clicks than URLs that do not contain the keyword. Also keep the URL short.

Focus on LSI Keyword

LSI Keywords or Latent Semantic Indexing Keywords are related terms that Google and other search engines use to understand the content on a webpage.

There was a time when you had to use your keyword a number of times in your entire content to make Google understand that your page was about that.

But today, Google has become much smarter. Today, Google’s objective is to find out the overall topic of the page. Google expects other related keywords to appear in your article that are relevant to your main keyword.

For example if you are writing about a Nepal itinerary, Google also expects to find words like Kathmandu, Pokhara, trekking in Nepal, Everest Base Camp Trek, Durbar Square, Nepal Travel Guide, places to stay etc also to pop up in the article.

So these are our travel blog SEO tips in 2023 for you. We have tried and tested these methods and this has increased our website traffic considerably.

Our organic traffic has grown over 110% over a year.

Organic traffic increase

We have done it. And now we are sharing this with you. Which of these techniques are you going to use first? Let us know by leaving a comment below.

Travel Blog SEO - Detailed Guide
How to increase traffic of your Travel Blog

Reproduction of the content, including the photographs without prior consent/permission of the writer and photographer, is not encouraged at all and a violation of the same will attract legal action. If you need anything, Contact Us.

Agni Amrita Travel Blogger

Hey! we’re Agni & Amrita.

We have been travelling together since the last 15 years and writing independent and personal travel content since 2014. Travel is one of the best teachers and through this blog, we aim to share our experiences and travel tips. We encourage you to travel more and see the world through your eyes and not through filtered templates.

Find more about us.


Travel Blog Name Ideas – How to choose awesome Travel Blog Names?

So you are thinking of starting a travel blog? I would say that it is a great decision. Starting a travel blog and continuing it through 5 years has been one of the best decisions of our life. And we always encourage others to start a travel blog. This article is all...

How to Start a Travel Blog in 2023? Things We Wish We Had Known

We love travelling and we have been doing it for more than a decade. Earlier the travel stories used to find a place in the pages of my diary. But honestly, starting a travel blog was one of the best decisions we had made almost 6 years back. Travel blogging has...

Unusual & Creative Travel Words that you must know in 2019

About this blog: This contains 38 unique and creative travel words that you can use in your travel vocabulary. Use them in your travel captions or use them for naming your blog.  Oh, yes! We love to travel. And we love to get amazed at new experiences. We love to...


  1. Tom Jauncey

    Great post! Thanks for sharing.

    • Agni Amrita

      Thank you!

  2. Sandy N Vyjay

    This is a very precise and informative article on SEO practices. The Core Web vitals are of course the current areas of focus in terms of better SEO.

    • Agni Amrita

      Thank you guys!

  3. Ambica Gulati

    I have been trying to unravel SEO for a long time now. Just gets too much sometimes
    Bookmarked your post as continuous reference and will cross check some points with changes on my site. Thanks

    • Agni Amrita

      Thank you Ambica! SEO does become a bit too much sometime.

  4. Sanjay Thampy

    Very useful tips to increase blog traffic.
    Quite an informative post.

    • Agni Amrita

      Thank you, Sanjay!

  5. Raksha

    First of all, I absolutely loved your post. I have been learning and implementing a few of these things from the past year. And it is so important to focus on SEO while writing blogs. Thanks for these tips, I have learned a few more things which I will need to add to my list of things to do.

    • Agni Amrita

      Thank you so much, Raksha! I hope this helps. 🙂

  6. Pamela Mukherjee

    Such an extensive guide on blog’s SEO. You have mentioned so many relevant points to improve SEO ranking. Thank you for this.

    • Agni Amrita

      Thank you Pamela!

  7. anwitasinha

    Hi. Great!! You have done a great job.

    • Agni Amrita

      Thank you!

  8. anwitasinha

    Hi, I’m Anwitasinha. While reading your article I got so many new and useful, knowledgeable things to implement and earn. Thanks for sharing this article and we always looking for your coming article to read. Keep sharing

    • Agni Amrita

      Thank you, Anwita.

  9. Sakshi Gupta

    This is very informative and in-depth. Thank you.

    • Agni Amrita

      Thank you!

  10. Roshani

    Great post, thank you for sharing with us this informative article and this will help us in travel SEO.

    • Agni Amrita

      Thank you!

  11. Kate Watson

    This article is very helpful to increase your blog traffic. People are more interested in reading the travel blog because it describes the journey. What to do to get traffic to your travel blog is explained very well in this article.

  12. Prathamesh chavan

    nice Share thou! The snippets is on of the key factor in SEO and the topic
    we also write a liitle bit check out our website

  13. Ubaldina Noronha

    Very informative and educative post for the technologically challenged newbies like me. Thanks a lot.

    • Agni Amrita

      Thank you so much! Glad that it helped you.

  14. Eleczo

    This informatio is so much precise and very informative. The way you covered about E-A-T and Video log makes it much more interesting. Keep up the good work along with travelling.

  15. Swapnil

    That’s an amazing piece of content, it’s really helpful. Thank you

    • Agni Amrita

      Thank you so much!

  16. khushi

    I just love your information it helps me so much keep going like this and upload more informational blogs like this.

    • Agni Amrita

      Thank you!

  17. Akhil

    that’s an amazing article

    • Agni Amrita

      Thank you!

  18. deforce academy

    what an amazing tips related to seo blog…I will definately implement them…thanku for sharing…

    • Agni Amrita

      Thank you so much for the kind words.

  19. AMAN


  20. Shamsher Khan

    Thanks For sharing information with us

  21. Pippa Ludek

    Thank you so much for this really great overview of SEO. I think it is one of the most comprehensive and informative that I have read (and I have read a lot!)

  22. Amartam

    Thanks for sharing this amazing piece of content. This one is really helpful.You really spent many hours to write and made this piece so comprehensive. I am going to check out the rest of your site and blogs.
    The details were well explained with relevant information

  23. Amna Khird

    Nice information

  24. Balimi Corp

    Thank you for sharing the blog about how to increase the traffic, its very useful information.


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.